ZEL launches new high performance filtration medium - Zelbrite

Zelbrite ASX Announcement 3rd June 2002

KEY POINTS

• Zeolite Australia Limited has successfully launched a newly developed high performance filtration medium for swimming pools branded "ZELBRITE".
• The product offers strong environmental, aesthetic and economic benefits for the pool owner over existing media.
• ZEL has signed contracts with leading companies in the swimming pool industry to distribute the product Australia wide.
• The commercial roll out is expected to have a significant impact on ZEL's sales revenue.

DETAILS

ZEL has successfully completed the launch of a high performance, advanced swimming pool filter media branded ZELBRITE into the Australian Market.

This new filter media has strong environmental and economic benefits over existing filter media in the market.

The ZELBRITE product utilises the unique characteristics of ZEL's "Escott" zeolite deposits to create a high performance filter media that outperforms traditional media.

The superior performance occurs because:

•   It has far more active surface area to trap microscopic particles.
•   It utilises the process of adsorption (surface capture) besides physical capture.
•   It also captures chemical pollutants by a chemical process of cation-exchange.

As a result ZELBRITE produces the finest filtration, removes chemical contaminants and reduces pool odour, which means consumers enjoy swimming pool water of visibly superior clarity, sparkle and cleanliness not experienced with alternatives.

Significantly, besides cleaner and healthier pools, the use of the ZELBRITE filter media generates environmental benefits of less water usage (less backwashing), less energy requirement and less chemical usage.

The ZELBRITE filter product has already achieved a significant degree of Pool Trade awareness through promotional and advertising activities, which will be accelerated through the appointment of a national sales manager for the product.

In bringing ZELBRITE into the pool industry market, ZEL has established strategic alliances with leading pool equipment manufacturers and selected pool products wholesalers, to provide an extensive national network for servicing both retail and commercial outlets.

ZEL has signed long-term contracts with the following key strategic partners to distribute ZELBRITE media on a State and National basis:

Davey Products Pty Ltd
Hurlcon Pty Ltd
Poolstore International Pty Ltd
Focus Products Pty Ltd (Qld and NT)
Niagara Pool Supplies (NSW)
Automated Pool Products (WA)

ZEL expects the high performance ZELBRITE filter media to transform the industry as consumers seek a product that provides better water quality and a safer and healthier swimming environment.

The pool media market is a multi-million dollar per year market in Australia and ZEL is positioning itself as the market leader with this high performance, advanced filtration medium. As a result the commercial roll out of the ZELBRITE product over the coming season is projected to have a significant impact on the company's sales.

CONCLUSION

The launch of this high performance water filtration product, backed and distributed by leading companies in the industry, is expected to result in market leadership and significant new sales revenue.

ZEL launches new high performance filtration medium - Zelbrite is set to transform swimming pool filtration technology